Choose between two deep-dive tracks:
Creative Track: Future-proof your creative flow - test with various formats and assets, and learn how to optimise these throughout the funnel, or event cross-border. Working in or with the Creative team? Then this one’s for you.
Performance Track: What does optimal performance mean to you? Benchmark your views against your peers and Facebook on what’s trending on the performance side - incrementality, lifetime value, ROAS, retention optimization. Knowing is only the beginning; embark on your data-driven journey as we share how you can automate evidence-based decisions.